Step out of the box

A social media 'bombard' to announce Johnnie Walker's move to unboxed products, driven by a commitment to reduce packaging waste, save paper, and prevent deforestation. The concept ingeniously reworks the 'Keep Walking' tagline into 'Keep Stepping Out of the Box,' symbolizing a bold departure from the conventional for a better future.

I provided artistic direction and supervised the posing and staging of subjects during photography. Furthermore, and managed the retouching process and finalized the comprehensive artwork design.